Shoppers Win in Grocery Price Wars
April 21, 2017
The fierce competition between the major grocery players has reduced average grocery prices significantly as compared to a year ago. Today the Wall Street Journal reported that Walmart is investing heavily in having the lowest grocery prices in its markets, which has resulted in average price declines of 3 to 6% as compared to one year ago, depending on the market. Wolfe Research compared a basket of typical grocery items and found they were 5.8% less expensive than a year ago in Philadelphia, 4.9% less in Atlanta, and 2.7% less in Southern California. According to the USDA, a family of four spends an average of $881 on groceries per month ranging from $653 to $1300, depending on the family’s spending habits. A 5% decrease in grocery prices translates to an annual savings of $392 to $780 per year for a family of four.
Across all stores and all markets, the Labor Department’s consumer price index showed a 1.3% decline in grocery prices in 2016, which is the first decline since 1959. Annual grocery price increases have been the norm, increasing from 1 to 17% annually since 1959.
CouponMom.com makes it easy for shoppers to find the best deals and coupons at Walmart, Kroger, CVS, Target and dozens of major stores by providing store lists of the best deals, updated weekly. The free service has over seven million members who take advantage of the site’s coupons and store research to save time and money. “Even the busiest shoppers can save dramatically by using the information and coupons provided by CouponMom.com” said Coupon Mom Stephanie Nelson. “Our members report saving 25% to 50% off their groceries by using the website every week.”
It’s realistic for a family of four to cut their annual grocery spending by $3000 or more, without compromising quality standards. When shoppers combine sale prices with coupons, digital coupons in store apps, automatic rebates and promotions, they can buy brand name items 50% or more off the retail prices. Being able to cut grocery spending by a conservative 25% translates into an annual savings of $3,000 for the average household, and as much as $4,000 for the highest-spending households.
Stephanie Nelson is the Coupon Mom. With more than 7 million members, Coupon Mom gives members access to thousands of printable coupons for groceries, restaurants and more. As the nation’s top expert in couponing across the country, Stephanie has been on every major national television talk show and taught millions how to save money for the past 16 years. She has been called ‘”the rock star of the recession” by the Washington Post and her book, The Coupon Mom’s Guide to Cutting Your Grocery Bills in Half, is a New York Times best seller.